Where experts publish
Technical language. Explanations. Solutions.
You’re fluent, so you naturally begin with the name of the problem and what to do about it.
Are your titles meeting people where they are?
Paste in your last three video titles. See whether they sound like your audience, or like an expert speaking to another expert.
Test Your Titles Now 👇
30-second explanation
Titles that reach new people
The Answer Gap
Your expertise isn’t the problem. The starting point is.
Experts create from what they know. Buyers search from what they’re experiencing.
The gap
Where buyers begin
“Something is wrong. What is it, and what can I do about it?”
They describe symptoms, frustrations, and questions in the plain words they already know.
The farther apart those starting points are, the harder your expertise is to find, understand, or trust. I call this the Answer Gap.
What I check
Before anything goes out
Five checks before you publish.
01
Start with their question
Use the words they would actually type or say.
02
Match their altitude
Don’t begin three steps above the audience.
03
Answer one thing
One question. One clear piece of content.
04
Give the real answer
Don’t withhold the substance to force a call.
05
Create the next step
Turn attention into an owned relationship.
Content audit
Find where your authority is losing people.
I’ll review your titles, positioning, opening 30 seconds, structure, and the path from attention to lead. Then I’ll show you what to fix first.
- A prioritized written audit
- The first issue I would correct
- Ten stronger content titles
- A 30-minute review call with me
Price$97
Delivery3 business days
Availability5 each month
If I can’t identify at least three meaningful improvements, you won’t pay.
HELP ME FIX IT
Not ready?
Take the one-sheet instead.
See which kind of video to make for the person you’re trying to reach, and what that changes about the title, length, and ending.